Call Tracking enables you to track calls from your website and know precisely what advertising activity brought them whether it was from another website, Google or your own paid search effort.
So no more will you need to guess how your caller has discovered you.
Why you want Call Tracking
Call tracking is an essential tool for any business that spends money on advertising across multiple channels. Clients with AdWords possess an inborn need to track the calls that relate to their key words, to be able to understand which keywords provide call conversions. markting call tracking With no visibility of telephone conversions, it’s not really possible to work out if your investment from the key words in your portfolio is delivering value or not. Is just monitoring AdWords telephone conversions ?
Most customers are searching to track not only PPC, but additionally SEO, Display, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation phone monitoring system like Call Conversions Tracking comes from, since it allows you to see your ROI for each of these very important channels not just Google PPC. This is essential actionable data letting you optimise the efficacy of each of your marketing channels, key to the success of any business enterprise.